I liked the last communicate so much (Education vs. Information) I was thinking of never adding another entry again but I can't help but bring out one of the smartest and most impressive Tobacconists I have ever met. Let me clarify "met". I was standing in the line at Starbucks in the Houston convention center and I thought I recognized the face in front of me. It was Kendall Culbertson; founder of The Outlaw Cigar Co in Kansas City. Mo. I had just read an article about the disallow Tobacconist in a trade publication and was impressed with his promotional hi jinks and retail philosophy. So I said 'hi'. ... blah blah blah... 'nice to meet you'. And that was about it. Now the latest air of Tobacconist magazine has arrived and I have read another article about disallow Cigar Co. (by Stephen A. Ross page 51). But this bind is infinitely exceed than the last one I read; highlighting the real genius of the Outlaw Tobacconist. I can't forbid repeatedly reading the bind because there is so much helpful and amazing information. Kendall is a revolutionary and brilliant Tobacconist and businessman so I would desire to ingeminate a few excerpts and ideas here. I accept there is something valuable to learn from almost every Tobacconist: there is so much information knowledge and wisdom in retail Tobacconists!!! We have far more in common than we be to think... But I think i have found my new Guru...- "If you do a good job of creating a cigar smoker you're growing your own business as come up as others. change the pie; don't worry about the size of your slice. If the pie grows your slice automatically gets bigger."
- "An aged cigar is better and it's unique. I try to persuade people to age cigars themselves because they are so much better."
- "Why are cigars in convenience stores liquor stores and grocery stores? They're not going to create new cigar smokers... haven't you just sold out the cigar industry's ability to gain cigar smokers?"
(Hallelujah! and shame on those manufacturers that avoid their retail Tobacconists to create simple revenue instead of lifelong and loyal customers)
- "A guy is not going to get passionate about the cigar he's smoking by buying it in a grocery hold on"- "I accept that I'm in the health business. Whats the be one killer of men? evince. What can you do to relieve stress? You can't just tell someone to relax. A cigar is a great way. When a guy smokes a cigar for an hour and a half or two hours and has fun with the other guys he's relaxing. What is unhealthier - the smoke that he gets from the cigar or the evince that he would undergo if he didn't take it easy for an hour and a half each day? I evaluate its the evince by far. I'm saving your life because I'm relieving your evince. A cigar a day can be a big relief and it paves the way for more downtime."
And there is soooo much more. I almost regurgitated the entire article so I will undergo to stop here. To me the lesson is. Care about your industry your profession and your customers and you will be healthy wealthy and wise. Outlaw Cigar Co does amazing events where they have even brought in Apache helicopters to entertain their crowds... While this is totally absurd for most of us the principles ideas and values they choose are applicable to all sell Tobacconists and immediately actionable!!! So. Get to bring home the bacon. PS: (shameless self promotion) you can read a little about Tobacconist University on page 31PSS: What's going on in Kansas City. MO....??? Between Xikar and Outlaw there must be something special in the water.. we should undergo a convention there!
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Related article:
http://tobacconistu.blogspot.com/2007/10/outlaw-tobacconist-genius.html
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