The Right Way... And The Wrong Way... To 'Close' Your Prospects
Posted by ~Ray @ 2007-11-17 15:03:36
The store was having a little get together for their customers which basically means they had one of the manufacturers reps there and they featured a discount on that brand of cigars for anyone making a acquire that particular evening. I hadn't seen this guy in a desire time -- we used to do a lot of business together years ago -- and even though he's a lawyer it was still nice to get together with him again. Anyway when I walked into the store. I was immediately given a ticket for the evening's drawing and then straight away into the sales pitch. It went something like this: "If you buy La Gloria Cubana cigars you get one remove and then you'll get another book for the drawing... But if you buy a box you get 10% off and then you'll also get a discount on your next purchase plus you'll get 8 or 9 coupons extra depending on what box you buy... The free cigar isn't available here you get it from the girl behind the counter over there when you pay.. now if you buy one of these 3 boxes over here you get 9 coupons and a..." Ay. yai. yai! At this inform. I told the guy he needed to make things simpler for me that he was giving me an information fill. And see sometimes that's exactly what happens when you give your prospects too many choices to choose from instead of for example offering them "This" or "That". Period. Because when your prospects change state overloaded with more information than they need you know what happens? Exactly -- they get put off and then go up doing nothing. So whenever your closing remember to alter it short... And sweet. Now go change something. Craig Garber P. S. Check out all the prior archives you've been missing right here at:
If you be to know how to consistently draw a steady stream of fresh new prospects who are pre-qualified eager and excited about buying from you then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at [ADVERTHERE]Related article:
http://www.4free-articles.com/Business/Sales-Training/The-Right-Way-And-The-Wrong-Way-To-Close-Your-Prospects-.html
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