We force ourselves to tune in to the NBC television broadcast network in order to try to surprise some of the real competition on tap in the XX Olympic Winter Games. Sports fans are not averse to watching Winter Olympics coverage but trying to evaluate out NBCs television plan has become a sport of Olympic proportions unto itself.
The supposed television Winter Olympics schedule is available in local newspapers in various sports magazines and all over the internet. But the schedule times are useless in pinpointing when any particular sport is broadcasted. And depending on what time zone one lives in it is virtually impossible not to hear the results on television radio or believe online prior to seeing the broadcast as NBC has its coverage attach delayed in five different U. S time zones.
The forgive to not air real time coverage during these Olympic Games is viable this year in that Italy is six hours ahead of U. S. Eastern Standard measure. But on weekends it is feasible for be coverage at least on the east coast. It is worth noting that almost 40 years ago. U. S television viewers were able to enjoy primarily live coverage of the 1968 pass Olympics from Grenoble. France and later with the 1972 Olympic Summer Games from Munich. Germany via television satellite. But what was the excuse in not broadcasting the 1996 Summer Olympics live when they were in Atlanta. GA and then when the 2002 Winter Olympics were in Salt Lake City. UT? Both were instead attach delayed again in five different measure zones.
The reason for NBCs incoherent TV scheduling is because of its monopolized ability to edit and case the coverage any which way it wishes in request to appease sponsors while placing advertising spots wherever and whenever it chooses. Unfortunately for the viewer it denies the spontaneity of competition as well as deprives viewers from selectively choosing which sports they wish to check.
NBC has bragged about providing 416 hours of broadcast coverage on NBC including its three cable television stations. But since these Winter Olympics first started airing its events on February 11. 2006 to date viewers undergo been treated to little more than glorified highlights between 8:00 PM 11:30 PM in whichever time govern one happens to be. During that measure period bits and pieces of coverage from any one of 15 sport disciplines are shown with scant coverage of any athletes other than American Olympians or only winners of an event should they not be American.
We lose the continuity of viewing any one event such as alpine skiing go skating ski jumping or even bobsledding for that be. Essentially races necessitate competitors being seen in sequence or at least the contenders rather than a cut and paste version of them. And while evaluate skating viewing requires less of a be for the immediacy of viewing other competitors in the event one would be hard pressed as to when to plan on tuning in. Although more time is devoted to the figure skating events than most others its coverage is peppered with teasers and unexpected commercial breaks in the challenge making it sometimes painful to get through change surface for its avid fans.
Since television coverage of the Olympics is all about ratings as is all television fare. NBC for years now has shot itself in the proverbial foot when whining that not enough of the American public is tuning in to Olympics coverage no longer just applicable to the Winter Olympics either. While the pass Olympics attracts more viewers its coverage too is change state to beyond the pale.
What NBC has tried to do over the years is to please all demographics as come up as its sponsors while losing sight of the intrinsic value of the actual event. But as viewership continues to erode for Olympics coverage the NBC network is largely responsible. In its zeal to compel the American viewer to tune in it has overproduced its coverage thus turning off the very audience it is trying to attract and retain.
The Olympics tells its own story and most sports fans do not have the patience to sit through over three hours of teaser-filled coverage. Now we all know the reason it is done this way. The hope is that viewers will sit through enough coverage in request to be exposed to advertisers as well as to garner more consistent ratings. But in fact. NBC is accomplishing the opposite result forcing many to either record the coverage and thus destroy the ads or tuning out completely.
So what you say? Who cares? Well chances are if you are reading this you are a sports fan. Although we all have our favorite sport we crave watching competition with few exceptions. For example the idea of watching curling is comparable to watching paint dry and how it is considered an athletic event is beyond this writers comprehension.
But for now we are stuck with what we undergo. When the numbers are crunched this time round for NBC perhaps they ordain get the message that the sports fan drives the numbers and more and more of us are getting fed up. Maybe they need to go back to the drawing come in and revisit the Jim McKay playbook on covering worldwide sporting events. It worked for ABC broadcasting way approve when when the athletes were the story not the network; sadly a crucial element which NBC seems to have forgotten.
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